You deserve a straight answer to “How much will this cost?” Our pricing is built around the work your business actually needs. We start with a simple plan, agree on scope, give you a clear number, and keep you updated every week. No surprises.
Scope first, price second. We write a one-page plan in plain language. It lists pages or features, timeline, and what “done” means.
Fixed price once scope is locked. After we agree on the plan, we give you a firm number.
Fair ranges up front. The ranges below help you know what to expect before we meet.
Changes are easy. If you ask for something new, we price it as a clear add-on so you can choose now or later.
These ranges cover most small-to-midsize projects. Your quote will be based on your actual scope.
Starter website — $1,500–$3,000
Core pages (Home, About, Services, Contact), fast load, mobile-ready, simple lead form.
Business website — $3,000–$6,000
Adds a few custom features (bookings, events, small directory, or member area).
Custom website — $6,000–$12,000+
Deeper features, integrations, larger directories, or complex ecommerce.
Lite plugin — $900–$2,000
One focused job (e.g., custom intake form with a simple workflow).
Standard plugin — $1,500–$4,000
Multiple parts or an integration (e.g., bookings with payments; CRM sync).
Advanced plugin — $5,000–$10,000+
Member areas, complex ecommerce rules, larger directories, or multi-system integrations.
Essentials app — $2,500–$6,000
News/updates feed, a few screens, member login, push notifications.
Business app — $6,000–$12,000
Adds bookings, events, or a small directory; more screens and flows.
Advanced app — $15,000–$25,000+
Deeper memberships, ecommerce, larger directories, or complex integrations.
Bundle note: If we build your website and your plugin (or app) together, we often save time and cost by sharing work. We’ll reflect that in your quote.
Things that raise cost
Number of features (e.g., bookings + memberships + ecommerce)
Multiple locations, roles, or complex rules (capacity, deposits, fees)
Custom dashboards and in-depth reporting
Third-party integrations that need careful testing
Polished details (seat maps, moderated reviews, vendor payouts, app stores)
Ways to keep cost down
Start with essentials; add “nice-to-haves” later
Provide rough copy and photos early (they don’t have to be perfect)
Reuse layouts across pages
Choose one payment provider instead of many
Keep approvals fast so we don’t stop and start
Your plan will include dates. These are typical:
Starter website: 2–4 weeks
Business website: 4–8 weeks
Custom website: 8–12+ weeks
Lite plugin: 1–3 weeks
Standard plugin: 3–6 weeks
Advanced plugin: 6–10+ weeks
Essentials app → Advanced app: 6–24+ weeks
Most projects use this simple schedule:
40% to start
40% at feature-complete (before launch)
20% at handoff
Smaller projects may be 50/50. Ongoing care is billed monthly.
Clear plan, fixed price, and weekly updates
Mobile-friendly pages and fast load times
Branded emails for receipts/reminders (when relevant)
Launch day support and a short warranty window
Training for your team plus a simple guide
Your ownership: code, content, and accounts in your name
We keep your site or plugin healthy after launch. Plans can be adjusted to your needs.
Essentials — $99/month
Monthly updates (WordPress, theme, plugins), daily backups, security checks, uptime monitoring, 1 small task per month (about 30 minutes).
Growth — $199/month
Bi-weekly updates, daily backups, security checks, uptime monitoring, performance tune-ups, 3 small tasks per month.
Pro — $499/month
Weekly updates, advanced performance care, priority response, 6 small tasks per month, quarterly review.
What’s a “small task”? Quick changes like swapping images, fixing layout hiccups, tweaking a button, or adjusting copy—about 30 minutes. Unused small tasks roll to the next month (one-month limit). Bigger requests get a clear mini-quote before we start.
Why these prices? They reflect the real time it takes to update safely, monitor, and handle the small jobs that keep things tidy—plus the tools we use to do this reliably.
Add-ons
Site tune-up/audit: from $199
Host migration: from $299
Emergency help: $150/hr (we stabilize first, then outline next steps)
Example 1: Starter website — $1,200
A new service business needs four pages, a blog, and a lead form. We adapt a clean layout, write light copy, and launch in three weeks. They add bookings later.
Example 2: Standard plugin — $3,500
A clinic wants online bookings with deposits, reminders, and staff calendars. We build the plugin, connect Stripe and Google Calendar, and train the front desk. Five weeks, start to finish.
Example 3: Business app — $8,000
A local news site wants a companion app with push alerts and member login. We tie the app to WordPress so posts and paywall rules stay in sync. Twelve weeks to store approvals.
Ideas grow. When you ask for something new:
If it’s small and fits the timeline, we include it.
If it’s larger, we price it as an add-on so you can say yes or save it for later.
If it risks the launch date, we’ll offer a “now vs. later” plan. You choose.
No vague bills. No surprise invoices.
Pauses: If you need to pause, we park the project neatly and restart when you’re ready. Dates may shift so we can give you focused time again.
Rush: If you have a hard deadline and we can take it on, a rush fee may apply. We’ll be upfront about it.
Refunds: If something we built doesn’t match the approved plan, we fix it. If you choose to cancel mid-project, we’ll invoice only for work completed to that point and deliver what’s done.
You own your site, your plugin, your content, and your data. Everything is set up under your accounts. If you move hosts or teams later, your project goes with you.
Can you estimate before the first call?
Yes—the ranges above are meant for that. After a short call, we’ll send a one-page plan with a tighter number.
Do you work hourly?
For new builds, we price by scope. For tiny fixes or emergencies, hourly is fine and we quote first.
Do you offer non-profit or local-business discounts?
When we can, yes—especially for community work. Tell us about your project.
What about design and branding?
We handle practical design for your project. If you want a full brand system, our partner team at Gotcha Brands can help.
Will you train our staff?
Yes. We include a friendly walkthrough and a short guide at handoff. We can retrain new staff later.
Ready for a clear number and timeline?
Tell us what you want your site or tool to do—in your own words. We’ll reply with a one-page plan, a quote range, and a straightforward path to launch.
You tell us what you want your site to do. We design and build it as a plugin—clean, fast, and simple to use. Need an app as well? We’ll make your WordPress the point of truth so everything stays in sync.